Dentro de las caídas, destacan la de marketing directo y prensa, con un 30 y 46% de encuestados que invertirán menos en esos canales.

Foro ABUSES has for some time now run a whitelist aimed at reducing false positives and protecting Spanish email recipients from spam. When they learned about the Return Path Certification program and the high standards we place on our Certified level of whitelisting they were eager to include those senders on their whitelist. This is great news for marketers who are sending email into Spain. We have now added access to 16 million Spanish inboxes.

Básicamente supone que aquellas empresas que posean una certificación de Return Path, automáticamente entrarán en la lista blanca de Foro ABUSES, lo que les ayudará a un mayor nivel de entrega de sus campañas de email marketing.